In the field of qualitative research, there are several techniques for collecting information more or less complex and costly. An online group meeting, or online focus group, brings together a small group of people (your customer target, for example) in … Continue reading
Introduction View the methodology of the study. The figures presented in this article are from an international study published by XEROX Institute Of Work. The method used to create the sample and the results of the study are available on … Continue reading
Whilst each research project fascinates us, one of our favourite projects is new year’s resolutions! After an internal survey, the wishes of the GIDE team for the new year include: closer and more accessible communications, the publication of our many … Continue reading
Challenge : creating an online questionnaire with response lists comprising over 800 brands With a reputation in the global market research industry as an innovator, Ipsos constantly strives to lead the way with technology and creative thinking. Due to the … Continue reading
Statistical test often need to be performed on survey data to test for differences between various sub-populations. Today we are going to focus on the “comparison test of column proportions” (“column versus column”), but the same principle also applies to … Continue reading
